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Adobe Campaign Architect

Location:  Kochi
|
Nov 16, 2023

 

OVERVIEW 

Reports to : Product Manager  

Job Location : Kochi, Gurgaon 

RESPONSIBILITIES 

  • Lead design and development of client strategies around Adobe Marketing Cloud (AMC), Adobe Experience Platforms (AEP).  

  • Good knowledge on Data Collection, Experience Data Modelling and Customer Profiling 

  • Knowledge on integration between Adobe Experience Cloud products and AEP 

  • Creating connections with Tealium to external systems like Adobe Marketing Cloud 

  • Creating Tealium connection with websites to track user activities based on the action performed in websites. 

  • Create audience strategies for an analysis framework and a roadmap to reach identified KPIs 

  • Contribute to and support the development and execution of audience strategies that enables the most effective use of the data assets 

  • Analyse internal, external or integrated audience data and information to identify insights that support business decision and initiatives 

  • Analyze customer use cases for customer requirements, data analysis, modelling and mapping to facilitate use cases 

  • Contribute to the creation of a cross-device segmentation strategy 

  • Collaborate and lead technical resources to define the solution and technical architecture to support the solutions 

  • Manage processes to continually maintain and improve audience data quality; identify and manage new data management processes and controls for all divisional data sources to improve operational efficiency and return on technology investment (ROT); 

  • Manage the advanced analytics framework and reporting infrastructure for marketing and media within the Tech stack (including, AEP, DMP, CRM campaign manager, Analytics). 

SKILLS 

Must-Have: 

  • 12+ years Overall  work experience, with strong emphasis in CDP and particularly Adobe. 

  • 5+ years of experience in one of the following and 2+ years of experience in another: AEM, Adobe Analytics, Adobe Campaign, Adobe Target 

  • Experience with building applications using Serverless Architecture 

  • Experience in Data Modelling & Persistence Optimization experience 

  • Advanced SQL knowledge and ability to drive insights from the data 

  • Data warehousing skills including data storage, movement, and security 

  • Audience-centric with expertise in segmentation 

  • Deep familiarity with digital marketing (acquisition, retention, loyalty, cross-sell, up-sell), multi-channel campaigns and with the advertising ecosystem, including working with programmatic platforms like DSPs, SSPs 

  • Solid understanding of data collection, activation and measurement concepts within the digital space 

  • Well versed with audience data management platforms (DMP such as Adobe Audience Manager) 

  • Expertise in analytics and reporting: knowledge of analytics platforms like Google or Adobe Analytics is required 

  • Certifications on the Adobe Experience Cloud will be given additional preference 

Good to have: 

  • Airline/Aviation Industry experience 

  • Passion for learning new technology  

  • Excellent Communication Skills 

QUALIFICATIONS 

Bachelors degree from an accredited institution 

About Us 

Air India is the flag carrier airline of India. It is one of the oldest and amongst most recognized airlines brand with a legacy of over 75 years. The airline proudly serves over 102 domestic and international destinations 

Air India is owned by Talace Private Limited an SPV  of Tata Sons. Please email your CV to careers.india@airindia.com 

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