Senior Manager - International Marketing

Job Description

A.Job Purpose

Responsible for leading the strategic development and execution of Air India’s marketing initiatives in defined international geographies for consumer and trade channels. This role involves overseeing targeted campaigns tailored to diverse audiences in the market, enhancing brand presence, driving customer acquisition, overseeing a channel-wise B2B marketing strategy (incl. OTAs, TMCs etc.), and facilitating revenue growth in key international markets like US or UK/Europe that drive a significant share of Air India’s revenue.

B.Key Accountabilities

International Marketing Strategy
•Design and execute comprehensive international marketing strategies that align with global sales objectives, including market entry plans for new regions in the market.
•Conduct in-depth market research to understand regional trends, customer behavior, and competitive landscapes across various international markets.
•Support the regional sales team with insights and appropriate campaigns, events and activation to achieve revenue targets. 
•Develop and implement channel-wise strategy for key B2B channels – OTAs, TMCs, Consolidators and Retail agents. 
Campaign Development and Execution
•Develop and lead marketing campaigns that effectively convey the brand’s message and values to different cultural contexts and market specifics.
•Ensure that Air India’s products, services, and product lines resonate with current or potential customers
•Drive B2B activation in collaboration with the central B2B marketing team and spearhead execution of trade and other partner events in market. 
•Oversee coordination with internal stakeholders, including the Sales and Product teams, to ensure that marketing strategies are fully integrated with international business objectives and product launches.
•Liaise with external partners, such as travel agents, tourism boards, event organizers, and local businesses, to identify co-marketing opportunities and maximize brand exposure
Performance Metrics and Analytics
•Establish KPIs and metrics to assess the effectiveness of international marketing activities, focusing on ROI, market penetration, and brand loyalty in targeted regions.

C.Skills/Qualities Required

Expertise in international market dynamics, digital marketing, and cross-cultural communication    Strong strategic planning and analytical skills to forecast market trends and align marketing strategies
Proficient in multiple languages or deep understanding of cultural nuances in key markets is highly desirable

D.Key Interfaces

Internal Interfaces
Commercial, Sales    •Collaborate with global sales teams to align marketing and sales strategies
External Interfaces
Agencies/partnerships      •Manage relationships with international marketing agencies and consultants to ensure effective local market penetration and brand consistency

E.Educational and Experience Requirements

Minimum Education requirements    •Masters/MBA/PGDM/PGP/PG degree, preferably in International Business, Marketing, or related field.
Experience    Minimum    Desired
    •    7+years’ experience in Sales and Marketing    •    Experience in the specific market (UK/Europe or US)
•    Demonstrated success in developing and executing marketing strategies in multiple international markets, preferably in industries with high customer engagement like travel, luxury goods, or technology.
•    Prior experience in Aviation sector is an advantage