Senior Manager - B2B Marketing and Events

A. Job Purpose

Responsible for developing and executing targeted B2B marketing strategies (for passengers and cargo business) to enhance Air India and Air India Express business relationships and penetration in the Indian market.

Drive brand awareness and revenue growth through strategic partnerships and direct business client engagement.

B. Key Accountabilities

B2B Marketing Strategy Development

• Design and implement comprehensive B2B marketing strategies tailored to the Indian market, aligning with Air India and Air India Express overall sales targets and business objectives.
• Develop and manage annual/quarterly/monthly B2B marketing plans, including budgeting and resource allocation.

Market Research and Analysis

• Conduct in-depth market research to identify key business customer segments and understand the competitive landscape in India.
• Utilize insights to tailor marketing approaches that effectively target potential business clients and industries.

Campaign Management and Execution

• Lead the development of integrated B2B marketing campaigns that effectively communicate the value of Air India and Air India Express offerings to businesses and corporate clients.
• Coordinate with the creative team to develop impactful marketing materials tailored for B2B audiences, including presentations, brochures, and digital content.

Partnership Development

• Build and maintain strong relationships with key corporate clients, industry partners, and stakeholders within the Indian business community.

Identify and leverage co-marketing opportunities with partners such as business travel managers, corporate travel agencies, and industry associations

Performance Tracking and Reporting

• Establish metrics and tracking mechanisms to measure the effectiveness of B2B marketing campaigns, focusing on ROI, customer acquisition, and market penetration.
• Regularly analyze performance data and generate reports to provide insights and recommendations for enhancing B2B marketing strategies.

The scope of this role has been extended to cover responsibilities across AI & IX. The job holder will be expected to contribute to and support initiatives, processes, and deliverables that span both companies. This includes collaboration with cross-functional teams, alignment with shared operational goals, and execution of tasks that impact both organizational structures.

All listed responsibilities, expectations, and performance metrics are applicable to both organizations, and the role requires a holistic understanding of the integrated operational framework.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

1. Skills/Qualities Required

1.    Key Interfaces

1.   Educational and Experience Requirements