Senior Associate - Field Marketing Promotions

Job Purpose

Support the development and execution of targeted B2B marketing strategies, focusing on promotional activities to enhance Air India's business relationships and market penetration within the Indian market.
Key Accountabilities

Promotional Campaign Support

Assist in the implementation of B2B marketing campaigns, ensuring alignment with Air India’s strategic marketing plans and sales targets.
Support the coordination of promotional events, including logistics management, vendor coordination, and material distribution.
Marketing Collateral Development

Help in creating and customizing marketing collateral for B2B campaigns, including brochures, banners, and digital content, ensuring they meet the specific needs of targeted business clients.
Work with the creative team to ensure all promotional materials adhere to brand standards and effectively communicate the value of Air India’s offerings.
Event Coordination and Support

Assist in organizing and executing field marketing events such as trade shows, exhibitions, and corporate meetings.
Provide on-site support during events, managing booth setups, and engaging directly with potential business clients to enhance brand visibility and lead generation.
Performance Tracking and Analytics

Collect and analyze data from marketing campaigns and events to gauge their effectiveness.
Prepare reports summarizing outcomes and insights, contributing to the continuous improvement of marketing strategies under the guidance of the Lead – B2B Marketing India.
Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR
Skills/Qualities Required

Understanding of B2B marketing principles and the ability to apply them in creating effective promotional materials

Strong organizational skills, with the capability to manage multiple projects simultaneously under tight deadlines

Excellent communication and interpersonal skills, essential for interacting with internal teams and external partners

Proficiency in using marketing tools and software, including CRM systems and content management platforms

   Key Interfaces

Internal Interfaces

Sales, Marketing

Collaborate closely with the sales and marketing teams to align promotional activities with broader B2B marketing strategies

External Interfaces

Vendors/Agencies

Coordinate with vendors and external agencies to ensure the timely delivery of high-quality promotional materials and event services

Minimum Education requirements

Bachelor’s Degree in Marketing, Business Administration, or a related field

Experience

3+ years’ experience in Sales and Marketing, preferably with exposure to B2B marketing and promotional activities

Prior experience in the aviation sector is an advantage

Experience in organizing and supporting marketing events and campaigns