To execute and support various initiatives within the Commercial Performance Management team, collecting, analyzing, and interpreting commercial data to provide insights that support revenue optimization and strategic decision-making.
To monitor key performance indicators, conducting trend analysis, and identifying opportunities for improvement across various commercial functions.
Key Accountabilities
Data Collection: Gather comprehensive data from internal and external sources such as industry reports, market studies, and economic indicators, to develop insights into market opportunities and threats.
Research & Data Analysis: Conduct comprehensive research and analysis of internal performance data on route/region/haul level.
Revenue Analysis: Analyze revenue performance across different channels, including passenger revenue, ancillary revenue, and cargo revenue, and monitor revenue trends and conduct variance analysis to identify factors impacting revenue generation.
Sales Evaluation: Evaluate sales performance by market, route, and channel to identify opportunities for revenue growth, and further analyze sales data to assess the effectiveness of pricing strategies, promotions, and sales campaigns.
Route Performance Analysis: Assess route performance metrics, including passenger load factors, yield, and revenue per available seat kilometer (RASK), and monitor competitive dynamics on key routes and recommend adjustments to route strategies as needed.
Documentation: Maintain detailed documentation of data sources, methodologies, and findings to ensure transparency and reproducibility.
Report Preparation: Assist in preparing detailed reports and presentations for internal and external stakeholders, illustrating findings and recommendations.
Dashboard Management: Prepare regular reports and dashboards to communicate commercial performance metrics and insights to stakeholders, and customize reports and presentations to address specific needs of different departments and stakeholders.
Support Project Initiatives: Provide support for ongoing projects within the team, including data preparation, analysis, and presentation highlighting key findings and implications for the company's strategies.
Collaborative Projects: Work closely with departments such as Marketing, Finance, Operations, and Network Planning to analyze the performance, find reasons for deviations and suggest changes to ensure performance in line with expectations.
Collaborative Reviews: Participate in regular review meetings to discuss findings and progress on projects.
Tool Maintenance: Maintain and update analytical tools and databases used by the team.
User-friendly Reports: Communicate complex analyses and findings in a clear and concise manner, tailoring messages to different audiences as needed.
Feedback Collection: Collect feedback from internal stakeholders on performance reports and analyses to refine future outputs.
Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.
Skills Required for the role
Creative/innovative mindset
Coordination Skills
Strong Interpersonal skills
Strategic mindset and outlook
Data driven decision making
Analytical Outlook
Key Interfaces
Internal Interfaces
CPM team
Work with Lead – CPM to present detailed analysis and reviews along with CPM team members
External Interfaces
-
Educational and Experience Requirements
Minimum Education Requirement
Masters/MBA/PGDM/PGP/PG degree, preferably in Operations
Minimum Requirement
Desired
Experience
4-6 years’ experience in the aviation industry with at least 2 years in performance management