Manager - Ecommerce Revenue
Job Description
A. Job Purpose
• Responsible for supporting the development and implementation of revenue management strategies within Air India's e-commerce operations. This role focuses on analyzing performance metrics, optimizing pricing and promotional strategies, and collaborating with cross-functional teams to enhance revenue growth and customer conversion rates.
B. Key Accountabilities
Revenue Optimization
• Support the execution of revenue management strategies that maximize profitability across all e-commerce channels.
• Assist in the analysis of pricing strategies and promotional effectiveness to ensure alignment with market trends and consumer behaviors.
Analytics and Reporting
• Utilize advanced analytics tools to monitor and report on e-commerce performance metrics such as revenue per user (RPU), conversion rates, and overall sales growth.
• Provide actionable insights based on data analysis to help optimize e-commerce strategies and improve decision-making processes.
Market and Competitor Analysis
• Conduct regular competitor analysis and stay updated on industry trends to maintain competitive pricing and offerings.
• Collaborate with the Marketing team to align e-commerce strategies with current market demands and opportunities.
Revenue Forecasting
• Conduct detailed revenue forecasting using historical data and market analysis to predict future sales trends and revenue potential.
• Provide regular forecast updates to senior management to aid in strategic planning and resource allocation.
Stakeholder Engagement and Communication
• Engage regularly with internal stakeholders, including finance and operations teams, to ensure alignment of revenue strategies with broader business goals.
• Communicate effectively with external stakeholders, such as platform partners and technology providers, to ensure collaborative efforts in revenue optimization.
C. Skills/Qualities Required
Strong analytical skills with proficiency in data analysis tools and quantitative analysis. Excellent interpersonal and communication skills to effectively collaborate with team members and cross-functional partners.
Knowledge of e-commerce revenue management, digital marketing, and pricing strategies. Ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
D. Key Interfaces
Internal Interfaces
Marketing & Sales • Work closely with the Marketing and Sales teams to implement revenue-enhancing initiatives and ensure seamless integration of strategies across functions.
External Interfaces
Vendors/Suppliers • Collaborate with technology and service providers to secure and implement solutions that support revenue growth and customer satisfaction.
E. Educational and Experience Requirements
Minimum Education requirements • Masters/MBA/PGDM/PGP/PG degree, preferably in Marketing or Product development
Experience Minimum Desired
• 3-4 years of experience in E-commerce, with a strong focus on revenue management • 5+ years of experience in e-commerce revenue management roles, with a proven track record in optimizing digital sales and revenue streams.
• Experience in the airline industry or related fields is highly desirable