Manager - Brand Sponsorship & Equity

Job Description

Sponsorship strategy & planning

• Work with the Chief Manager Brand equity to develop and implement a sponsorship strategy aligned with Air India’s brand and marketing objectives.
• Be responsible high-value partnerships in the range of ₹200–300 crore (e.g. IPL)
• In the future, manage a team to execute large-scale sponsorships and strategic brand partnerships.
• Identify high-impact sponsorship opportunities to enhance brand visibility and engagement.

 Partnership development & negotiation

• Evaluate, and negotiate sponsorship agreements with brands, events, and organisations.
• Ensure partnerships align with Air India’s vision and deliver measurable ROI.

Execution & activation

• Ensure seamless execution of approved sponsorships and activations.
• Work with internal and external stakeholders to maximise sponsorship impact through marketing / PR amplification

Performance measurement and ROI

• Track, analyse, and report sponsorship performance, measuring ROI against defined KPIs.
• Manage sponsorship budgets effectively, ensuring cost efficiency and maximum brand value.

Drive Brand Equity

• Develop and execute brand equity strategies to enhance brand recognition, passenger loyalty, and market positioning.
• Monitor brand perception through customer feedback, industry benchmarks, and competitive analysis.
• Ensure consistency of brand promise across all touchpoints and channels- inflight, airport, digital platforms, advertising, corporate communications,
• Collaborate with airline operations, inflight teams on product design, to align brand initiatives with customer experience objectives.
• Strengthen emotional connections with passengers through brand storytelling, customer experience enhancements, and innovative engagement campaigns.
• Manage partnerships, sponsorships, and alliances that reinforce brand prestige in global aviation markets.
• Oversee corporate identity, ensuring branding aligns with safety, innovation, and service excellence.
• Track key brand health metrics and provide insights that guide leadership in decision-making.