Associate - Trade Communications

Location: Gurugram

Jun 30, 2025

Organization Context

Position Title:	Associate - Trade Communications
Job Code		Grade:	-
Function:	Commercial	Location:	Gurugram
Reports to:	Senior Manager - Trade Communications CRM	Role Level:	CXO-4

Job Purpose

Responsible for supporting the execution of CRM strategies and managing day-to-day trade communication activities. This role aids in optimizing B2B relationships, enhancing customer engagement, and supporting promotional activities to drive effective business interactions.

Key Accountabilities

Support CRM Strategy Execution

Assist in implementing comprehensive CRM strategies that align with Air India’s B2B engagement goals and business objectives.
Monitor and Analyze Communication Effectiveness: Track the performance of communication campaigns and provide insights for continuous improvement.
Help integrate CRM tools and platforms to streamline communication and improve data management.

Create AI-Assisted Communication Materials:

Utilize GEN AI tools for designing visually appealing graphics and marketing materials, leverage for drafting compelling written content and brainstorming creative concepts, generating diverse content formats, and potentially assisting with data analysis for targeted messaging.

Trade Communication Assistance

Support in managing all trade communications to ensure consistent messaging and alignment with brand objectives.
Help develop and coordinate communication plans for trade partners and assist in organizing trade events to enhance brand visibility and partner engagement.

Data Management and Analysis

Assist in utilizing CRM data to derive actionable insights for improving B2B relationships and identifying revenue generation opportunities.
Support regular analysis of trade partner interactions to optimize communication strategies and enhance overall partnership effectiveness.

Training and Resource Development

Provide support in training and guiding internal teams on CRM tools and processes, ensuring best practices are understood and implemented.
Assist in developing resources to aid sales and marketing teams in utilizing CRM tools to enhance client interactions and achieve sales objectives.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

Skills/Qualities Required

Strong organizational and support skills, with the ability to assist in managing multiple CRM initiatives.	Good analytical skills, with a basic understanding of CRM systems and data interpretation.
Effective communication skills, capable of supporting cross-functional teams and facilitating internal and external communications.	Enthusiastic and collaborative, with a focus on continuous learning and supporting strategic CRM developments.

Key Interfaces

Internal Interfaces
Sales & Marketing; D&T	Assist the CRM Manager in collaborating with sales and marketing departments to align trade communication strategies with broader business goals. Work closely with the D&T team to manage the CRM dissemination.
External Interfaces
Creative Agency	Support the CRM Manager with daily follow ups and reviews with the creative agency. Ensure TAT and brand hygiene is maintained in all creative assets.

Educational and Experience Requirements

Minimum Education requirements	Bachelor’s degree in Business Administration, Marketing, or a related field
Experience	Minimum	Desired
Experience	2 years of experience in CRM, trade communication, or related roles, preferably within a B2B setting Proficiency in using Gen AI tools for content, design, and analysis Excellent written and verbal communication	3+ years CRM/trade communication experience, preferably in aviation. Exposure to CRM tools and data analysis, with a keen interest in developing skills in CRM strategy and trade partner management.

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