Associate Manager - Loyalty Partnerships

Job Purpose:

• Supporting the partnership ecosystem of the loyalty program. This role involves coordinating day-to-day partner activities, ensuring timely campaign delivery, tracking performance data, and supporting cross-functional processes that ensure a seamless member experience across lifestyle verticals like dining, retail, wellness, entertainment, and mobility
• Ensure smooth execution of partnership operations, joint marketing campaigns, promotions, and other collaborative initiatives

Key Accountabilities:

1. Partnership Coordination & Support

• Assist in the daily coordination and communication with lifestyle partners under guidance from the Manager.
• Ensure timely delivery of partner assets, content, and inputs for campaigns and offers.
• Maintain and update partnership trackers, contracts, and campaign schedules.

2. Campaign Execution

• Support the execution of partner campaigns, including offer launches, content placement, and follow-ups.
• Liaise with internal teams (marketing, CRM, digital) to ensure campaign alignment and timely rollout.
• Monitor live campaigns for accuracy, operational glitches, and user journey effectiveness.

3. Reporting & Performance Monitoring

• Prepare basic performance reports (earn/redemption numbers, engagement stats, click-throughs, etc.)
• Track and flag trends or deviations in partner activity to the Manager.
• Ensure timely sharing of reports with partners and internal stakeholders.

4. Cross-Functional Process Support

• Coordinate with internal teams (tech, finance, operations, customer service) to support partner integration, transaction tracking, and issue resolution.
• Ensure timely resolution of partner queries or customer escalations related to lifestyle redemptions or offers.

5. Documentation & Governance

• Maintain an organized repository of partner decks, contracts, offer creatives, and campaign approvals.
• Ensure all documentation is compliant with internal policies, approvals, and brand guidelines.

6. Market Scan & Partner Research

• Support the team by researching new potential partners or categories in the lifestyle space.
• Track competitor loyalty initiatives in the lifestyle domain and share periodic insights.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

Skills Required for the role

Key Performance Indicators

Educational and Experience Requirements