Associate Manager - Loyalty Marketing Campaign and Communication

Overview: The Assistant Manager – Loyalty Marketing (BTL/Events & Social Media) role will be responsible for driving both Events/Activations and Social Media for Flying Returns. The success of a loyalty programme lies in its ability to build relationships and continuously engage members to ensure retention and shared growth. This role demands the development of an integrated marketing strategy that blends both physical (BTL) and digital (Social Media) touchpoints to drive member engagement and improve overall experience. 

Role & Responsibilities: 

Social Media: 

• Develop and execute social media strategies in line with brand goals, loyalty initiatives, and member engagement objectives across platforms such as Instagram, Facebook, LinkedIn, and others. 

• Manage the social media content calendar, ensuring regular, relevant, and timely posts. 

• Monitor, track, and report on social media KPIs (engagement rate, reach, conversion, etc.), optimizing campaigns based on performance data. 

• Explore new digital trends, social media tools, and emerging platforms to continually innovate and create compelling content, including posts, stories, videos, and interactive polls or contests. 

Events, BTL/ATL: 

• Support in ideation, planning, and execution of BTL/ATL marketing activities focused on brand building and loyalty engagement. 

• Organize and manage events, product launches, campaigns, and other experiential activities aimed at increasing member engagement. 

• Collaborate with cross-functional teams to ensure successful implementation and delivery of both digital and offline campaigns. 

General Responsibilities: 

• Plan and execute marketing campaigns across both physical and digital platforms meet business KPIs like engagement or enrolment. 

• Manage budgets related to both social media initiatives and events, ensuring cost-effectiveness and ROI. 

• Stay updated on current trends in both social media and BTL/ATL marketing to continually enhance campaigns. 

Skills & Attributes: 

• Strong understanding of social media platforms, content strategies, and digital marketing best practices. 

• Proven experience in social media management, with a solid grasp of data analytics and tracking performance metrics. 

• Expertise in event planning and BTL/ATL activations, with a creative mindset to blend physical and digital engagement strategies. 

• Strong project management skills with the ability to juggle multiple projects across digital and offline channels. 

• Excellent communication and interpersonal skills to engage both external vendors and internal stakeholders. 

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), along with social media management tools. 

• MBA degree in Marketing (preferred) with a 4-6 years of prior work experience. 

• Prior experience of working in an agency environment is preferred.