Associate Manager - Loyalty CLM & Automation

Job Description

With the core understanding of the product, this role will play a pivotal role in planning, executing, and analyzing loyalty marketing campaigns aimed at enhancing customer loyalty and engagement. This position requires a strong understanding of the product and customer lifecycle to design strategies that retain customers, increase engagement, and improve overall satisfaction.

Key Accountabilities

• Campaign Planning & Execution:
• Support in designing and implementing marketing campaigns across multiple channels.
• Ensure timely execution aligned with business objectives and brand guidelines.
• Customer Insights & Analysis:
• Analyze data related to customer behavior, preferences, and interactions with the program.
• Use insights to optimize campaigns and improve engagement metrics.
• Driving Loyalty NPS & surveys.
• Retention & Engagement Strategies:
• Develop initiatives to retain customers and enhance their program experience.
• Monitor performance and recommend improvements for loyalty campaigns.
• Special Projects:
• Manage projects focused on customer engagement and delight.
• Drive initiatives to increase product awareness and manage partner offers effectively.
• Cross-functional Collaboration:
• Work closely with product, analytics, and creative teams to ensure seamless execution. 

Key Interfaces

Competencies

Educational and Experience Requirements