Associate Manager - Design and Video
- Job Purpose
- Responsible for the hands-on creation of visually engaging designs and videos that effectively communicate the brand message across various media.
- Execute design concepts and video content that align with Air India’s marketing strategies.
B. Key Accountabilities
Design and Video Production
- Interpret design briefs and collaborate with the creative team to develop and execute graphics and video content that meet the specified requirements.
- Create and revise designs and video layouts, employing best practices in graphic design and visual storytelling.
- Familiarity with orchestrating/managing shoots and leading shoot and production of in-house films.
Collaboration and Execution
- Work closely with Copywriters, Creative Leads, and other team members to ensure cohesive design language and narrative across all media outputs.
- Provide technical expertise in video editing and graphic design, ensuring all content is on-brand and optimized for various platforms including social media and traditional media.
- Stay up to date with new softwares & technologies
Feedback Integration and Revision
- Incorporate feedback from creative leads and stakeholders to refine designs and video edits.
- Test and adapt graphics and videos across different formats to ensure high-quality final products
Brand and Market Alignment
- Stay updated with the latest design and video production trends to ensure creative output remains innovative and competitive.
- Assist in the development of communication strategies that align with the brand’s marketing goals and campaign objectives.
Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.
C. Skills/Qualities Required
|
Proficient in graphic design and video editing software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) |
Strong understanding of design principles, video production techniques, and current industry standards |
|
Ability to work effectively under pressure and manage multiple projects simultaneously in a fast-paced environment |
Creative thinker with attention to detail and a passion for delivering high-quality visual content |
D. Educational and Experience Requirements
|
Minimum Education requirements |
|
|
|
Experience |
Minimum |
Desired |
|
|
|