Associate Manager – Brand

Job Description

A. Job Purpose

• Monitor and analyze the performance of Marketing campaigns and ensure that all marketing material is in line with the brand identity
• Responsible for implementation and monitoring of overall business marketing strategy, including market trend capturing, product marketing, branding, marketing communications, advertising, research & insights etc.

B. Key Accountabilities

Campaign Execution and Monitoring

• Assist in the planning, development, and execution of marketing campaigns, ensuring alignment with the brand's identity and strategic goals.
• Monitor campaign performance, utilizing analytics to measure effectiveness and recommend adjustments to optimize reach and engagement.

Market Research and Insights

• Conduct market research and competitive analysis to gather insights that inform marketing strategies and campaign refinements.
• Keep abreast of consumer trends to ensure the brand's marketing efforts remain relevant and effective.

Collaboration and Coordination

• Work closely with internal teams, including sales and product development, to ensure cohesive marketing efforts and alignment with overall business objectives.
• Coordinate with external agencies and partners to execute marketing initiatives and promotional activities effectively.

Brand and Resource Management

• Manage the creation and distribution of marketing materials, ensuring consistency with brand guidelines.
• Assist in managing the marketing budget, tracking expenditures, and reporting on ROI.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

C. Skills/Qualities Required