Adobe Campaign Architect

Location:  Gurugram
|
Jun 2, 2025

Adobe Campaign Tech Lead

RESPONSIBILITIES: 

 

  • Design and implement complex multi-wave, multi-channel communications using tool Adobe Campaign, with coding for versioning (dynamic in email and mobile push), offers and personalization and Email Deployment.
  • Provide and be knowledgeable in 'best practices' in campaign development to optimize efficiency and quality of deliverables; implement and support automation triggered, recurring and adhoc communications
  • Build and execute test and measure campaign strategies that will drive desired customer behaviour
  • Lead campaign and program requirement discussions to gain added insights from the customer data needed to drive strategies, such as understanding of offer responsiveness, content relevancy and communications channel engagement
  • Document and communicate campaign strategy and work with campaign execution team and project manager to establish timeline and schedules for implementation and measurement

SKILLS:

  • Integrated marketing experience in social media planning, channels, and engagement.
  • Experience in delivering digital campaigns for products and/or services.
  • Experience in running email/WhatsApp/ Mobile App/ SMS marketing campaigns.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.
  • In-depth knowledge and understanding of existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, etc.), their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios.
  • Ability to provide digital marketing expertise to multiple projects simultaneously with attention to detail and quality, and meet deadlines
  • Expertise in Digital Marketing tools such as Google Analytics, Adobe Analytics, Adobe Target etc.
  • Good to have:
  • Airline/Aviation Industry experience
  • Passion for learning new technology
  • Excellent Communication Skills

QUALIFICATIONS:

  • Bachelor's/ master's degree from an accredited institution
  • 8+ years of experience in campaign management and implementation.
  • Technical understanding of MarTech tools and technology