Manager - Corp. Communications

Role Purpose: 

The Manager - Corporate Communications will lead strategic initiatives to strengthen the airline’s brand presence through compelling, authentic, and consistent messaging across all public-facing channels. This role requires an innovative approach to PR campaigns, stakeholder engagement, and media relations, ensuring that communications reflect the airline’s values and resonate with diverse audiences. With an empathetic understanding of both internal and external stakeholders, the role fosters trust and transparency through proactive storytelling and brand advocacy. 

The role also supports the development of a resilient and responsive framework for managing high-impact events, disruptions, and sensitive scenarios. It demands an agile mindset to adapt swiftly to evolving situations, ensuring communication readiness and coordination across functions. The resource will work closely with operational teams and others to gather verified inputs and translate them into timely, effective media communications. The position requires working in shifts and maintaining seamless collaboration to safeguard the airline’s reputation. 

Key Responsibilities: 

Reputation Management – Online & Offline 

• Monitor digital and traditional media to identify misinformation, fake news, or speculative content. 

• Coordinate corrective messaging and engage with media platforms to ensure factual representation. 

• Work with PR agencies, Online Reputation Management agencies, and internal teams to manage sentiment and uphold brand integrity. 

Risk Identification & Mitigation 

• Proactively engage with internal stakeholders to identify potential PR challenges in daily operations, stakeholder management and aviation industry. 

• Develop and advise mitigation plans and documentation to address reputational risks before they escalate. 

• Conduct scenario planning and contribute to SOPs that strengthen crisis readiness. 

Media Relations, Monitoring, Coordination & Reporting 

• Manage inbound media queries during high-impact or sensitive events. 

• Build and maintain strong relationships with aviation, national, international and regional media. 

• Draft press releases, media notes, and coordinate briefings and interviews as needed. 

• Respond to media queries with speed and consistency. 

• Develop opportunities for proactive media engagement 

• Use media monitoring tools to track coverage volume, sentiment, and relevance. 

• Maintain incident-based trackers and generate post-crisis reports with insights on PR performance. 

Crisis Preparedness & ERP Execution: 

• Activate and manage communication protocols during operational incidents and sensitive scenarios. 

• Draft holding statements, FAQs, and updates based on verified inputs from internal teams. 

• Maintain a central repository of approved messaging, FAQs, and documentation for use during sensitive events. 

• Ensure timely, accurate, and brand-consistent communication across all channels. 

• Serve as a point of contact for communication during ERP activation scenarios. 

• Coordinate simulation drills and post-event reviews with relevant teams to ensure communication readiness. 

Internal Coordination 

• Facilitate approvals for outgoing communication during crises. 

• Support campaigns on media SOPs and crisis readiness. 

•  Collaborate with other teams to amplify employee-led stories and employer branding. 

Qualifications & Experience 

• Bachelor's degree in mass communication, Journalism, Public Relations, or a related field. A master's degree will be an added advantage. 

• Minimum 7 years of experience in public relations, corporate communications, or journalism, with relevant exposure to the aviation sector. This may include roles in PR agencies handling aviation clients, aviation-focused journalism, or communications teams within airlines, airports, OTAs, or other key players in the aviation ecosystem. 

• Strong understanding of aviation sector dynamics, including regulatory sensitivities, operational nuances, and crisis communication protocols, is essential. 

• Proven track record in media relations, content development, and strategic communication planning specific to aviation. 

• Prior experience in managing real-time media responses, coordinating with internal stakeholders and external partners, and handling high-pressure situations. 

• Excellent written and verbal communication skills in English are required. 

• Proficiency with media monitoring tools and content management systems is preferred.