Manager

Job overview:

The role is responsible for managing and developing the product development, and content, for Air India Express’s digital channels, including but not restricted to the website and mobile application, overseeing integration with the Navitaire booking engine, Air India Group Systems, Flying Returns and Tata Digital loyalty platforms. The role will lead Product to drive direct channel contribution, ROI optimisation, route and ancillary revenue from direct channels, Net Promoter Scores on digital customer journeys and digital innovation in customer and guest engagements with Air India Express through digital platforms. 

Key Responsibilities:

• Oversee Product Strategy including content, marketing and execution for Air India Express India’s digital channels and associated ecosystems.  
• Grow market share through digital marketing and media – organic and Database and Loyalty marketing.  
• Drive revenue, engagement, penetration and conversion of owned digital channels and ancillary revenue 
• Develop a distinct identity and positioning for Air India Express India owned digital channels as the primary port of call for flight, ancillary and partner offerings including travel content in the relevant areas of operation as defined by the organizational and commercial strategy.  
• Manage the UI / UX for web and mobile supported by Product & Design.  
• Drive content, search and booking experience and grow Net Promoter Scores (Booking and Check-In) for digital experiences on the website and mobile app.  
• Ensure endorsement for AAI’s digital channels, strategy, and campaigns as an industry benchmark with third party recognition and awards  
• Plan, prepare & own the AIX Website & Mobile Application Capex & Digital Advertising & Promotion Budget with Performance Marketing  
• Ensure domain contracts are negotiated, executed on time, and manage projects within assigned budgets and timelines 
• Ensuring the digital product plan is executed in a timely manner.  
• Work collaboratively with other stakeholders in Commercial incl. Sales & Distribution, Revenue, Ancillary, Customer Happiness, PR & Comms, Corporate Affairs, Network Planning, Analytics, Cargo, Catering Operations as well as other departments including Information & Communications Technology (ICT), Operations (Flight, Ground, Safety, etc.) Legal, Finance (incl. Risk) and People and Culture (PAC)  
• Be the point of contact and Air India Express representative for engagements with the Air India Group, Tata group, industry, external agencies and partner organisations for digital channel engagements, including media agencies, Google Analytics, Performics, TCS, content and referral partners (including affiliates and other referral sources such as Tata Shop Share Smile, Skyscanner, Google Flights, etc.) 
• Partner with industry leaders on new technology adoption, be seen as an evangelist, futurist and industry expert and author white papers, blogs, and relevant content on digital ecosystems 
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Qualification:

• MBA / Post-Graduate Degree in Marketing from a premier institute (eg IIM A/B/C/L/K/I, ISB, FMS, XLRI, SPJIMR)  

Work Experience:

• 10+ years’ specifically in digital marketing in Product / Project Management, including website and mobile app (ideally native) development and booking engine integration (travel or eCommerce).  
• Product Head / Manager of a travel commerce website  
• 5+ years’ experience overseeing digital platforms for an industry leader (#1 or #2) in travel and tourism (aviation/hospitality / OTAs)